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Abstract Structure

Project no.2
One East Experience Centre

Project Type  Experience Centre Design
Location  Shanghai

One East is a mixed-use complex situated in central Shanghai, which offers first-class facilities, including three premium A-Grade office towers and a retail center. The property has been meticulously designed with the highest standards, making it an ideal central gathering place for art, culture, and lifestyle in Shanghai. It offers a new and unique experience for urban life, making it a highly desirable location for potential tenants.

The interior design of One East leasing center goes beyond aesthetic appeal and aims to guide visitors through a curated narrative, one that tells the story of the company and its vision for the future. To achieve this, the design is centered around the concepts of flow and connection. These ideas help to create a guided experience, allowing the leasing team to showcase the One East project in a way that is both informative and engaging.

The flow of the space is carefully crafted to guide visitors through a narrative that unfolds like a story, starting from the moment they enter the building. Each space has its own theme and focus, allowing visitors to engage with the content at their own pace while still being guided through the overarching narrative of the space. The design also incorporates interactive elements such as touch screens, digital displays, or audio-visual installations that allow visitors to engage with the content in a more meaningful way.

The floor plan is divided into two distinct spaces, the inner hall and the outer shell, each serving a specific functional purpose. The inner hall provides a glimpse into the company's history, as well as introducing the One East project to visitors. Meanwhile, the outer shell is a versatile space that can be used for a variety of office and social functions, creating a welcoming atmosphere for all who enter.

The connection between the space and the visitor is another key aspect of the design. The space is designed to be welcoming and comfortable, creating a relaxed and inviting atmosphere that puts visitors at ease. The leasing team can then engage with visitors in a more personal and interactive way, fostering a deeper connection between the visitor and the company. This connection can then be used to help potential tenants visualize their future in One East, making the leasing process smoother and more effective.

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